While adjudging the quantum of penalty under this Chapter, the Adjudicating Officer or the Tribunal, as the case may be, shall have due regard to the following:–
(a)the amount of gain or unfair advantage, wherever quantifiable, made as a result of the contravention,
(b)the Amount of loss caused or likely to cause to any person as a result of the contravention,
(c)the repetitive nature of the contravention,
(d)whether the contravention is without his knowledge, and
(e)any other relevant factor.